June 7th, 2011

Excerpted from “Think: Straight Talk for Women to Stay Smart in a Dumbed Down World” by Lisa Bloom. Available from Vanguard Press, a member of the Perseus Books Group. Copyright 2011

Twenty-five percent of young American women would rather win America’s Next Top Model than the Nobel Peace Prize. Twenty-three percent would rather lose their ability to read than their figures.

Argh!

When I read that Oxygen Media survey — that a quarter of us would rather win a contest for looking bootylicious in a thong than for, say, ending genocide — I tried to go to my happy place. But I couldn’t get there. Because I know we have a problem, one that I don’t hear anyone else talking about. The problem is not just about that 25 percent of young women who would rather be hot than smart; rather, it’s about a culture that actually makes that a rational choice: rewarding girls for looks over brains. And it’s about all of us, intelligent American females, ranging from girlhood to old age, who are dazzlingly ignorant about some critically important things.

An aggravating thing happened in the last generation. As girls started seriously kicking ass at every level of education (girls now outperform boys in elementary, middle, and high schools; we graduate from college, professional, and graduate schools in greater numbers than males — go team!), our brains became devalued.

This is part of what I call the Dumb American Syndrome. The majority of American men and women can’t name a single branch of government, for crying out loud. Europeans and Asians consistently slaughter our high school boys and girls in academic competitions. But this book is about some of the fluffy-headed turns our American females in particular have made and how we can find our way again, because girls and women are my people. I was born a baby feminist and I’ve been a women’s rights advocate, lawyer, and rabble-rouser for twenty-five years. Sure, it’s a shame when men lose their way, too, and someone ought to write a book getting them back on course. But this book is a manifesto for my team about how we’ve lost our female minds on matters as big as neglecting our brutally oppressed third world sisters and as small as the fact that we still do way too much housework.

All of these symptoms are related. I’ll explain.

Our blind spots are galling because damn, we have come so far in just my lifetime. Until the 1963 Equal Pay Act, it was perfectly legal, and common, for employers to pay women less than men for doing the same job. Now young, urban, childless women out-earn their male counterparts, mainly because they’re better educated. Until the 1980 enforcement of Title IX began, schools could and did underfund girls’ sports. Today no one thinks all the money should go to the boys’ teams, and you’d be shamed out of the PTA for trying to keep your daughter away from soccer, which at the high school level is now 47 percent female. The U.S. Supreme Court did not recognize sexual harassment in the workplace as actionable until 1986. Virtually all employers now have written policies, trainings, and investigations to deter and monitor fair treatment of female workers.

We’ve achieved this historic sea change in laws and values, where nondiscrimination is now the expectation. Wonderful. Long overdue. Thanks Mom and your generation of fearless fighters for devoting your lives to bringing the norm of equality to us. So what exactly are we doing with it? I can remember when people levied serious opposition to Sandra Day O’Connor’s 1981 Supreme Court nomination on the grounds that there was no ladies’ room on the floor of the justices’ chambers. But three more female Supreme Court justices and hundreds of thousands more women lawyers and judges later, more than two-thirds of us don’t know what Roe v. Wade is.

The situation gets worse. Grown-up women giggle into TV cameras that they don’t know how many sides a triangle has, nor can they venture a guess as to what country Mexico City might be in. I don’t know which is worse: that we are playing dumb or that we really are that clueless.

Girls and young women earnestly analyze whether Angelina Jolie has another baby bump but know nothing about her life’s work: bringing aid to millions of innocent refugees, people for whom our attention means the difference between life and death, hope or despair. Many of us spend more time looking in the mirror than looking out at our planet, and the thing is that doing so is rational because there can be a bigger payoff for being sexy than brainy. Young women have little motivation to think because the rewards for being hot are so powerful. Then, in our middle years a new wave of nonthinking sets in. Married women and working moms spin ourselves ragged in the work-kids-housework-repeat-repeat-repeat cycle. At this stage, who has time to think? And after age fifty-five we just want to rest, so we zone out in front of the TV significantly more than any other age group, relinquishing a full 25 percent of our golden years to Cialis ads and Cougar Town; as a result, seniors are the most overweight and obese age group.

Excuses, excuses. This has got to stop.

At all ages, we’ve become seduced by our shallow, self-absorbed celebutainment culture. You know: the one that breaks into regular network programming with Tiger Woods’s apology for extramarital schtupping. The one that treats Anna Nicole Smith’s or Michael Jackson’s prescription drug OD with the kind of breathless coverage once reserved for the assassinations of heads of state. We watch, dazzled and dazed by the shiny, shocking stories, while a little voice stirring within us peeps that somewhere, somehow, there must be more important issues. But who can remember what they are? Who can find substance when we are fed an increasingly bloated, empty diet of reality shows, “news” segments on wrinkle fillers, and updates on drunken starlets? Network execs tell me they have to run these segments, as it’s the only way to capture the female audience.

Dear Lord. Let’s turn that ship around.

In our personal lives, our mental flaccidity means we outsource most of what our mothers and grandmothers did themselves. They relied upon their wits to pull themselves up out of life’s challenges. We, however, have lost confidence in our ability to think for ourselves, so we give our lives over to “experts”: therapists, life coaches, self-help gurus, talk radio blowhards. Whatever. Jersey Shore is on!

I want to jolt you into reclaiming your brain. You can still watch Real Housewives and read an issue of Us Weekly every once in a while, but not every day — because I have bigger plans for you.

We’ve got to use our brains for more than filler in the space beneath our smooth, Botoxed foreheads. The generation before us fought like hell and won for us equality in education and employment. Let’s use that for a higher purpose than sending pictures of kittens on Facebook.

Warning: If you’re easily upset, this is not the book for you. These issues are urgent and important and I don’t sugarcoat the facts about how self-absorbed we’ve become or the costs of our distraction, like women who have actually died from plastic surgery or the millions of girls enslaved in the worldwide sex trade while we go shoe shopping. I don’t like it when people beat around the bush when they have something to say, so I just come right out with it here. That’s my style. And you can blast me back at www.Think.tv, where this conversation continues ardently, passionately, blazingly — because that’s how thinkers roll.

I’m not going to rant without offering very specific solutions. That would be just taking cheap shots. After I smack you upside the head with the hideous problem we’ve created for ourselves, how we veered off track into a culture of empty-headed narcissism, I’m going to lay out what each of us can do to reclaim our brains, to take care of business in our own lives, and to become real, true-blue contributors to the world — so we can make our mamas and our nagging little voices proud.

Good news! This isn’t even hard once you start pushing back at some of the insulting nonsense our culture is offering up to us. For one thing, you’re going to find more time in your life, and you’ll learn some underreported fun facts about sex.

Bottom line: your critical thinking skills are desperately needed right now for your own good as well as for the sake of your community, your country, and your planet.
That nagging little voice? It’s your brain, and it’s telling you that it wants back in the game.

Let’s get started.

June 7th, 2011

May 4th, 2011

Sofiabella featured in the North Shore News’ Look Magazine

Sofiabella Proudly Supports Me To We/Free The Children

November 23rd, 2010

I’m passionate about the work that Craig and Marc Kielburger do through Me to We and their charity partner, Free The Children.   It’s so important for young people to appreciate how very fortunate they are and to embrace the idea of thinking beyond themselves and begin giving to others.   The key to true happiness is being in the service of others.  As Gandhi said, “Man becomes great exactly in the degree in which he works for the welfare of his fellow man”.  To learn this lesson early in life is a tremendous and invaluable gift.

I am so thrilled to announce that Sofiabella will direct all monies raised from our Grand Opening and any future events to Free the Children, specifically the Kenya All Girls Secondary School.  It is the perfect fit! It is my hope that the young girls who visit Sofiabella will be inspired to consider what they have within themsleves to give.  It’s not just about money.  It’s about raising awareness.  Young people helping young people is what the Me to We social movement is all about.  I love it!

Sofiabella Featured At Vancouver Fashion Week

November 10th, 2010

VANCOUVER FASHION WEEK Nov 2-7 2010

Vancouver Fashion Week is recognized as a global platform for established and upcoming designers. Since its debut in 2000, Vancouver Fashion Week has become a much sought-after event for Canadian and International designers. VFW has gained a respectable reputation from its ability to showcase the fashion industry and accommodate multicultural designers successfully. Hailed as the West Coast’s most prestigious industry event, Vancouver Fashion Week is committed to fostering the growth of designers and celebrating the fashion industry.

Because we specialize in trendy yet age-appropriate clothes for tween girls, Sofiabella was asked to provide a selection of outfits.  All of our models looked amazing!

Many thanks to VFW and Angela Crudo for the invitation.

Elena

Finding Age Appropriate Clothing For Tween Girls

October 8th, 2010

As tween girls make their voyage towards their teen years, they begin expressing themselves through clothing choices.  Unfortunately,  the media perpetuates very impractical images of what young women should look like. Ultra-thin models wearing scant and tight fitting clothing with plunging necklines adorn magazine covers and are flashed over many network television stations.  As a result, the clothing options for tween girls tend to be styled and suited for much older women. 

Apparel geared toward elementary school-aged children can make a tween feel babyish and awkward, while clothing for teens can be inappropriately revealing at this juncture.  A transitional line of clothing that offers trend-right styles yet is cut appropriately for young girls, can empower tweens to feel confident and strong and encourage a healthy style sense.  Tween-friendly lines like Ragdoll and Rockets and T2Love offer great pieces-cardigans, tunics, jeggings etc.- bursting with colour and bold prints that allow girls to express their individuality while looking stylish and most importantly feeling comfortable.


Tween bottoms can be another headache to shop for if you’re not looking in the right places. A ruffled hemline on a skirt in primary colors might feel too young for your tween, while a jean skirt that doesn’t leave much to the imagination is outside of your comfort zone. Pinc Premium offers an amicable solution. Their Bubble Skirts have an appropriate length and a bit a flounce adding a touch of sophistication and style without giving away the farm.  Their leggings, jeggings and skinny jeans are super soft with lots of stretch allowing for ease of movement.

Social events can also pose wardrobe conundrums, but if you know where to shop, finding the perfect look can be a cinch.  Blush by Us Angels designs gorgeous special occasion dresses specifically cut for tweens.  They use beautiful chiffon, impeccable design and craftsmanship to create pieces that will make any girl feel like the belle of the ball while still allowing her to look her age.  Pair dresses with a slight wedge heel or a patent ballet flat for a look that’s not only in vogue but also appropriate.

Finding clothes that both mom and daughter can agree on doesn’t have to be a cause of  stress and frustration.  There are some fab options out there.  You just need to know where to look.

Happy Shopping!
Elena

October 5th, 2010

Meet the 11-year-old with designs on fashion fame

By Rachel Shields

A ‘brat pack’ of tweens is tapping into a lucrative market with the help of social networking sites and influential blogs

She can’t quite spell her own name yet, but that hasn’t stopped 11-year-old Cecilia Cassini from designing clothes and accessories for celebrities such as Miley Cyrus, Kelly Osbourne and Heidi Klum. While the Los Angeles tween may seem like a child prodigy, she is actually one of the growing “brat pack” of influential – if immature – bloggers and designers dominating the fashion scene.

Diminutive designer Cecilia Cassini, who began customising her own clothes at the age of six and now has a successful kids’ fashion line, was recently snapped with a host of celebrities at New York fashion week. Cecilia, the daughter of a French fashion photographer and an American yoga teacher, has the wide-eyed looks of a model and is currently being filmed for her own reality TV show. Though she may be entrepreneurial, Cecilia’s youth was highlighted in a recent TV interview, in which she misspelled her own name.

“We make sure she is grounded, that she does her homework before she starts sewing, and she gives money from the dresses to charity,” said her father, Lionel Cassini, 42. “We’re just supporting her, not pushing her.”

The fashion industry has long favoured youth on the catwalk and in front of the camera, but it is an increasingly valuable asset behind the scenes too. Last month, Madonna’s 13-year-old daughter Lourdes launched a fashion line, Material Girl, at the US store Macy’s with her pop-star mum. But it is not just celebrities who are getting in on the act.

Last season, the 19-year-old Brazilian designer Pedro Lourenco took Paris by storm with a collection of leather dresses. Teen blogger Tavi Gevinson was hired by the designer label Rodarte – a favourite of celebrities such as Emma Watson and Keira Knightley – to promote its affordable collection for Target, and 17-year-old Jane Aldridge designed a line of shoes for Urban Outfitters on the back of her hugely successful blog Sea of Shoes.

Jessica Brown, editor of Drapers magazine, believes the rapid ascent of teen fashion stars is linked to the growth of social networking sites, which allow aspiring designers to tweet, blog and upload their designs straight to other youngsters. She said: “Young people don’t pick up magazines like the previous generation did. They spend more time watching YouTube than TV, so it makes sense that retailers will connect with them through other young people.”

The increasing number of young designers can also be linked to the explosion of the teen fashion market. Recent research from the retail analysts Mintel showed that one in five 16- to 24-year-olds spent more on clothes in 2009 than they usually would.

“Young people’s continued desire to spend on clothing has created a great opportunity for these young specialist designers,” said Tamara Sender, senior fashion analyst at Mintel. “Interest in clothes designed by teenage designers is growing.”

However, some believe that the careers of young designers could be short-lived. Ms Brown said: “It is hard to say if they will have longevity. It’s a great story for a kid to be doing a collection. Is it such a good one when they are 20? It all depends on the clothes.”

Even young designers with the best possible connections fall foul of the competitive industry. In 2008, the Russian designer Kira Plastinina – who was only 15 when her clothing label expanded to 82 outlets – filed for bankruptcy in the US, at a considerable loss to her food entrepreneur father, who had invested $80m setting up the stores.

Jane Aldridge

Jane’s shoe obsession led her to write the hugely popular blog Sea of Shoes, which sparked a collaboration with Urban Outfitters. The 17-year-old Texan managed to bag an invite to the Crillon Ball in Paris last year, recently hired an assistant and plans to study fashion at New York’s Fashion Institute of Technology.

Tavi Gevinson

Despite describing herself as a “tiny 13-year-old dork that sits inside all day wearing awkward jackets and pretty hats”, Tavi took the fashion world by storm with her blog Style Rookie, which has about 50,000 readers, appearing in the front rows at fashion shows and on the cover of Pop magazine.

Kira Plastinina

Kira became a brand when she was 14, developing more than 70 eponymous shops in Russia before expanding to the US at the age of 15. Despite an endorsement from Paris Hilton – rumoured to have cost Kira’s father $2m – seven months later, the US division of her company filed for bankruptcy.

Lourdes Leon

The 13-year-old’s junior clothing line Material Girl was inspired by mother and collaborator Madonna’s early videos and film role in Desperately Seeking Susan. The line includes fingerless gloves and studded T-shirts, but stops short of the conical bra.

Is 6 the new 16? How pop culture is forcing tween girls to grow up too fast

October 5th, 2010


“You just don’t get it!” screams the 7 year old. “All I want is to be the next Pussycat Doll!” Perfect! Just what every parent longs to hear.

Even if your daughter has never seen an episode of the former smash hit “The Search for the Next Doll”, chances are she can hum along with “Don’t cha wish your girlfriend was hot like me?” or the more recent and annoyingly catchy “Tik Tok” by Kesha who likes to “brush her teeth with a bottle of Jack cause when I leave for the night, I ain’t coming back”. Nice.

Kids today are constantly bombarded with too much information and often unrealistic images of a cultural standard. Pop culture permeates our environment. There is no escaping its ubiquitous message delivered through every medium from magazines & billboards, to tv & movies, to music videos and the internet. And the message for young girls? Well it’s loud and clear; outward beauty and overt sexuality matter more than substance, ability or accomplishment. Just look at who is celebrated in the media. Paris, Lindsay, the Kardashians, et al consistently grace the covers of countless magazines and are featured nightly on entertainment news programs for nothing more than looking good and behaving badly. The boom of reality television has created a platform where people who are guilty of the most vile exploits are not vilified but rather exalted to Hollywood A-list status. We are raising a generation who cannot distinguish or appreciate the difference between fame and infamy. As Hedley’s song Cha-ching suggests, “the all American dream is getting 15 for free. The all American dream is so skin deep”.

Additionally, the tv programs that are specifically targeted to young audiences feature main characters that are significantly older than their viewers. As benign as Hannah Montana and Wizards of Waverly Place may be, there is a problem when 6 year old girls are emulating the look and behaviour of 16 year olds. Playing dress up is universal. I did it. You did it. We all did. The thing that has changed over the years though is the the idea that not only is it important to look like you’re older but to be cool or rather “hot”, you should also act like you’re older. And herein lies the problem. When pre-pubescent girls hang out at the mall, texting on their phones, donning their short shorts with the word “Juicy” splashed across their derrière, they garner attention that they cannot fully understand and are ill-prepared to handle. Not to mention if you spend all of your time aspiring to be someone else, someone older-you miss out on the chance to experience and enjoy being a kid.

Our society seems to be obsessed with accelerating maturation. I don’t get it. A few years back a toy company introduced a child’s pole dancing kit. You can find thong underwear in size 6X and push up bras for 10 year olds. And who can forget those mega-talented 7 year old dancers gyrating to Beyonce’s Single Ladies. Aaagh! Kids are kids for such a short period of time. Shouldn’t we be encouraging them to cling to their youth for as long as possible?

If only mainstream media would consider the words of Maria Montessori; “children are human beings deserving of respect, superior to us by reason of their innocence and of their greater possibility of the future”.

Teen clothiers aim for younger set

October 4th, 2010

By Sandra Pedicini, Orlando Sentinel

Clothing stores aimed at teenagers and twentysomethings are expanding their reach, trying to hook customers barely out of kindergarten with their own lines.

Aéropostale is planning to bring its new P.S. stores to Central Florida, opening one in Florida Mall and another at Orlando Premium Outlets – International Drive.

The teen retailer last year opened its first P.S. from Aéropostale for kids 7 to 12. It has opened almost 40 of them so far and is expected to have 45 by year’s end.

Aéropostale calls P.S. “a logical extension” of its brand. It hopes to capture some of the multibillion-dollar pre-teen, or “tween” market, that has been largely the domain of mass merchandisers.

Other youth-oriented chains have also begun making tinier clothing. Forever 21 this year launched a new line, called HTG81, for children 6 to 14, available in select stores, including one at the Florida Mall.

While Aeropostale clothes have a casual feel, HTG81 offers trendier styles including shimmering dresses, T-shirts that say “I love shopping” and berets.

American Eagle Outfitters has even reached toward the toddler set with its 77kids line for children 2 to 10. American Eagle launched 77kids in 2008 online and has a few stores open, mostly in the Northeast.

Branding experts say that as youngsters get more sophisticated, it makes sense that growth-hungry retail companies would target them.

“Little kids are so status-conscious about clothing now, more than ever,” Orlando-based branding strategist Eli Portnoy said. “It was a natural evolution for young college, teenage brands — `Why not go after them younger and get them hooked into our brands?”

Nationally, $13.4 billion was spent nationwide on teen clothing over the past year, according to market-research firm NPD Group.

“These larger companies … realize it’s predominantly an untapped market,” said Maria Bailey, who runs a Fort Lauderdale-based marketing firm focusing on moms.

But it’s a market that’s been primed to shop, she said.

“They’ve been dressing their penguins on Club Penguin or their Webkinz online,” she said. “You put them in a shopping mall, they’ve got that behavior of, I love to shop.”

But reaching out to the elementary and middle school market has its pitfalls.

For one thing, Portnoy said, designers have to make sure they don’t alienate their original customers, who might not “like the idea that their younger siblings are wearing the same branded goods.”

Aéropostale’s clothes for young children, for example, mimic the original brand’s casual style, but many pieces distinguish themselves by displaying a P.S. logo.

And the products will have to be priced right. Abercrombie & Fitch’s kids’ stores, which have been around for years and feature higher-end clothes that the company resisted discounting through much of the economic downturn, have suffered sales declines. Abercrombie kids generated $343.1 million in sales in 2009, down from $471 million in 2007.

Abercrombie had more success during the middle of the decade, when its children’s sales grew by double digits — far ahead of a 5 percent growth rate in general kids apparel, according to Trefis, a stock-analysis Web site. Hurt by the economic downturn, the children’s clothing market should start growing again, Trefis predicts.

The economy has been kinder to more economically priced lines such as Forever 21′s, Bailey said: “The kids know that their dollar will go further there.”

In general, Bailey said, more traditional kids’ retailers such as Children’s Place and Gymboree will have to adapt if they want to keep their pint-sized customers as they grow.

“I think they’re probably going to lose customers at a younger age,” she said. “If they don’t stay up with or change or somehow appeal to the 6- to 8-year olds, they’re going to lose them. They’re going to be viewed as baby clothes.”

Great gift ideas under $30…

October 3rd, 2010

As Sofia gets older, it becomes increasingly difficult to find birthday gifts for her friends.  It’s important to her that the gift be personal, cool and coveted.

Here a few of our favourite gifts to give:

Twistbands-Available in both pony and headband sizes  in a variety of colours and styles.   Pony sets $13.  Headband sets $15.

Spare Change Bracelets-Hand made in the USA.  These bracelets come with either a sterling silver disc engraved with a positive message or a crystal charm.    Silver disc $22.00.   Crystal charm $20.00

Simplicity Necklaces and Bracelets-Each piece comes attached to an embossed card with an inspiring message.  Necklace $10.  Bracelet $10.

Gift Certificates-If all else fails, give her the gift of choice.  Our Gift Certificates are available in any denomination and can be printed or emailed directly to the recipient.  Couldn’t be easier!

If you need any assistance finding that perfect gift, please do not hesitate to ask.  We’re here to help!

Elena